With the effective tools of Direct Response, you can identify your target market based on demographics and buying behavior. This gives you the power to put the right message in front of the right person, at just the right time, eliminating wasted time and resources on more broad, traditional campaigns.
Handicapped bathroom stalls. Curb ramps with raised surfaces. Elevators in public buildings. Many of the public accommodations the ADA requires are so ubiquitous we barely see them anymore. But one significant public accommodation is vastly ignored by governments and businesses, leaving them exposed to lawsuits: website access.
Whether you sell something as common as salt or work so closely with your clients that you become part of their team, people want to know they can trust you and your company. Social media empowers you to demonstrate your trustworthiness, authenticity, and approachability.
Recently I was talking to a friend who said he removed his profile from dating sites because every time he went on a date, the person he met didn’t match their photos online. And almost 99.9% of the time it wasn’t because the person got better looking since their last photo.
To put that in business vernacular — the product was misrepresented.