What We Did Here
Over 6 years ago CIT was referred to us for a rebranding. We started with our rebranding personality workshop and together we created a unified voice message and tone and then began implementing that voice throughout their internal and customer facing communications. As part of the rebranding we updated their logo and visually rebranded the organization through signage, identity materials, brochures and much more. While working with CIT we’ve become their outsourced CMO and in that role managed every aspect of their brand including Web, outdoor media, direct mail, events and lead generation.