What We Did Here
We were originally tasked to work with TBG on collateral materials but as we dug into several projects it became clear that the company would greatly benefit from a brand identity exercise beginning with a brand personality workshop. Through the brand personality workshop we defined the tone and language of TBG and then moved on to a logo refresh. After which the new brand identity and language were implemented through a new website along with all their electronic and print communications both internally and externally.