TikTok Marketing

What is TikTok Marketing?

TikTok marketing is the practice of using TikTok to help promote your brands, products and services. There are many different tactics such as Influencer marketing, advertising and creating organic content.

Marketing through TikTok can help a business grow in many ways for example:

  • Increase consumer engagement 
  • Promote brand awareness
  • Sell products and services
  • Get feedback from customers 
  • Advertise products and services to target audiences 

There are three main types of marketing brands used on TikTok.

Influencer Marketing

TikTok is getting bigger and bigger and has grown over 142% YOY. Keeping up with trends and getting an understanding of the ins and outs of TikTok marketing can be challenging.

Using Influencer marketing can help benefit your business by having them promote your brand. It is important to find an Influencer that suits your target audience and at a cost that’s right for you. You don’t need a high profile influencer for a successful marketing campaign. 

Influencer marketing on TikTok makes up for a huge majority of TikTok’s success. Collaborating with content creators who already have an established audience can be very effective in increasing brand awareness and your success. 

Creating your own TikToks (Organic Content)

Creating your own organic content gives a business the most freedom. It provides an opportunity to create diverse and engaging content to connect with your consumers. 

Creating and posting content on Tik Tok will help benefit your business. Content is key and essential to growing your business. It gives your consumers a genuine look into your business and provides an opportunity to showcase your products authentically. At Hooker and Company we have the formula that works!

TikTok advertising

Making an official ad on TikTok (using TikTok directly for marketing) is an effective way to ensure more eyes on your content. This method can be more effective than taking the chance using an Influencer. 

There are several different types of Ads available on TIkTok as a marketing agency we can help you find the right one for your goals. TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges. Each of these ads contribute to different purposes and will have different results based on your type of campaign. 


Let’s Break it down – Types of advertisements on TikTok:


TopView Ads

TopView Ads are placed at the top of a user’s feed when the app is opened and can be up to 60 seconds long. This is the largest ad type that TikTok offers, so it can be a key marketing tool in grabbing consumers attention and increasing brand awareness. 

In-Feed Ads

In-Feed Ads are similar to Snapchat or instagram story ads. They are played in full-screen, skippable and must be 60 seconds or less. They appear in a user’s ForYou feed. Campaign success can be measured through tracking clicks, click-through rates(CTR), video views and engagements.

Brand Takeover Ads

Brand takeover ads allow one brand to take over the app for a day. Created images or video ads will appear at the top of the app similar to TopView ads but they are not skippable. These ads allow you to embed links to internal and external landing pages. Success in using this ad can be measured by impressions and click-through rates(CTR).

Branded Hashtag Challenges

Businesses can run hashtag challenges, you create a hashtag and an end goal or prize for participants. This is an easy way to generate engagement and visibility for your consumers. Participating or creating these challenges can connect you with your audience. Use relevant hashtags to increase the chance of landing on #fyp pages.


Why Businesses should get on TikTok NOW

TikTok is relatively new to the business world and is not quite as established as Instagram, Facebook or Youtube. With that being said, it is much cheaper to advertise on, because there is a smaller influencer community, and there are fewer users competing for ad placement. 

Using Tikok is a crucial first step towards marketing to new generations such as Gen Z, which have had a history being difficult to market to. Gaining a foothold in this new social media platform is essential to creating your foundation in what is destined to become a universal tool used amongst businesses in the future. Just as its been seen with Facebook, Instagram and Youtube. 


“Hooker & Company: St Paul Digital Marketing & Boutique Advertising Agency.” Hooker and Company Advertising, 22 Aug. 2019, http://www.hookerandcompany.com/. 

Hirose, Alyssa. “How to Create a Successful Tiktok Marketing Strategy for 2022.” Social Media Marketing & Management Dashboard, 18 Aug. 2022, https://blog.hootsuite.com/tiktok-marketing/#What_is_TikTok_marketing. 

Schooley, Skye. “How to Use TikTok for Business.” Business News Daily, https://www.businessnewsdaily.com/12020-tiktok-business-features.html. 

Wisnefski, Ken. “3 Ways TikTok Can Improve Your Marketing Strategy.” Entrepreneur, Entrepreneur, 15 Sept. 2022, https://www.entrepreneur.com/growing-a-business/3-ways-tiktok-can-improve-your-marketing-strategy/434896.